B2B Email Marketing Blog: Guides, Tips and Trends

Deliverability & technical

Email deliverability rate: how to measure and improve it

Your deliverability rate counts emails accepted by servers, not those reaching the inbox. The formula, the measurement tools and a plan to raise it.

11 min read B2B email marketing

Customer onboarding by email: building a sequence that converts

An onboarding email sequence takes a new B2B customer from Day 0 to Day 30: timeline, examples by sector, the metrics that matter and the legal framework.

13 min read Deliverability & technical

Legitimate interest in B2B: prospecting without explicit consent

In B2B, emailing prospects without prior consent is possible because another legal basis, legitimate interest, takes over: its conditions and proof.

10 min read B2B email marketing

Professional SMS routing: how to choose a B2B solution

SMS routing is the technical path your messages take to reach mobiles: direct route, aggregator or grey route shape deliverability, compliance and cost.

10 min read B2B email marketing

Email unsubscribe rate: understanding and optimising it

Benchmarks put the email unsubscribe rate between 0.12% and 0.22%. Above 0.5%, your segmentation or your sending frequency deserves a closer look.

10 min read Deliverability & technical

Sending emails via API in GDPR compliance

Connecting your CRM to a sending API removes no GDPR obligation: legal basis, consent proof in the call, payload minimisation, key security and DPA.

13 min read B2B email marketing

B2B cold emailing: legal framework and best practices

In France, cold emailing a professional without prior consent is legal under three conditions: named business address, relevant message and easy opt-out.

9 min read B2B email marketing

Email provider market share in France (2025-2026)

No official study sets email provider market share in France, but the trends are clear: Gmail and Microsoft lead, ISP webmails decline, B2B has two suites.

9 min read B2B email marketing

Marketing automation: definition, how it works and B2B guide

Marketing automation triggers emails and SMS on each contact's behaviour. In B2B it shortens long sales cycles, aligns marketing and sales, and saves days.

11 min read Deliverability & technical

Tracking pixel and the CNIL recommendation: what changes for your email campaigns

The CNIL adopted its recommendation on email tracking pixels on 12 March 2026: transition ends on 14 July and named open tracking requires consent.

9 min read Deliverability & technical

Quishing: the QR code threat in emailing

Quishing is phishing by QR code: the malicious link hides inside an image, slips past classic anti-spam filters and puts your B2B deliverability at risk.

6 min read Deliverability & technical

Email accessibility: 2025 compliance

The European Accessibility Act has applied since 28 June 2025. What it really changes for B2B senders, and how to bring your campaigns into compliance.

8 min read Email marketing tips

When should you send your B2B emails?

In B2B, Tuesday to Thursday mornings between 9 and 11 am capture the most opens, but email type and real contact behaviour matter more than the clock.

8 min read B2B email marketing

CRM and B2B emailing: the essential integration

Connecting your CRM to your emailing platform means richer segmentation, the right message at the right stage of the sales cycle and GDPR compliance.

9 min read B2B email marketing

5 common marketing automation mistakes

Workflows launched without a strategy, a neglected database, ignored sending pressure, stale scenarios, overlooked GDPR: five mistakes and how to fix them.

7 min read B2B email marketing

ChatGPT for writing B2B emails: method, prompts and pitfalls

ChatGPT writes fast, but rarely gets it right first time. Everything hinges on the prompt and the proofreading. Here is the method for reliable B2B emails.

9 min read Deliverability & technical

Sender reputation: the key factor in your deliverability

Sender reputation decides whether your emails land in the inbox or in spam: here is how to measure it, protect it and rebuild it when it has been damaged.

7 min read B2B email marketing

B2B email lead scoring: rank prospects by engagement signals

Lead scoring gives each prospect a score based on profile and behaviour. Your B2B email campaigns supply the most reliable signals: opens, clicks, replies.

8 min read B2B email marketing

B2B landing page A/B testing: why the classic method fails

Classic A/B testing needs at least 100 conversions per variant to be reliable. Most B2B campaigns never reach that volume. Here is what to do instead.

6 min read Email marketing tips

The complete guide to B2B email A/B testing

B2B email A/B testing has its own rules: small lists, long cycles, narrow segments. Here is how to test properly, read results and learn from every send.

17 min read B2B email marketing

B2B marketing automation: 6 workflows that really convert

Six B2B marketing automation scenarios that produce qualified leads, from welcome series to buying-committee follow-up, with KPIs and mistakes to watch.

14 min read Deliverability & technical

Microsoft tightens its email rules in 2025: what changes for B2B senders

Since 5 May 2025, Microsoft requires SPF, DKIM and DMARC from any domain sending over 5,000 emails a day to Outlook.com, Hotmail.com and Live.com.

9 min read Comparisons

Best French emailing software 2026: a hands-on selection

Choosing French emailing software in 2026 means weighing inbox placement, GDPR data handling, support quality and the real cost per campaign.

13 min read Deliverability & technical

New Gmail/Yahoo rules 2024-2025: what B2B senders must know

Since February 2024, Google and Yahoo require SPF, DKIM, DMARC, one-click unsubscribe and a spam complaint rate under 0.3% from every bulk sender.

13 min read