Who we are

French software publisher since 2002, 4 000 client companies, a team that picks up the phone.

In 2002, Jean-Bernard Bergeron and Loïc Bresler set out with a conviction that seemed almost naive at the time: French companies deserved a B2B emailing tool designed here, hosted here, with real people at the end of the line. Professional email marketing was in its infancy in France. Nobody really knew where it would lead. Twenty-two years later, the conviction is unchanged.

The team has grown, the platform bears little resemblance to the early one — but when a client calls, they still reach someone who knows their account.

Today Ediware is a team of about ten people, experienced and autonomous, who develop, maintain and evolve the emailing platform in-house. No subcontracting, no outsourced code. The developers who build the new features are the same ones who provide technical support and who answer the phone when a client has a question. It is an organisational choice we have stood by since day one.

361,255 campaigns routed, 4,000 clients supported

361,000 campaigns sent. 4,810 projects managed full-service. More than 4,000 companies supported. We could round the figures to make them look nicer, but these are the real ones, the ones we read in the platform logs, not the ones invented for a brochure. Behind each campaign there was a brief, an exchange, sometimes a phone call at 6 p.m. to settle one last detail before the next day's send.

These clients are companies of every size. SMEs running their campaigns on their own, communication agencies driving their advertisers' sends, franchise networks with hundreds of users, industrial groups with specific integration needs. The diversity of the projects we have handled over twenty-two years is also what means we have an answer for most situations a client can meet in B-to-B emailing.

The figures

361 255campaigns routed, read from the logs
4 810projects managed full-service
4 000+companies supported since 2002

A B-to-B specialisation that changes everything

Many emailing platforms are designed for e-commerce or the consumer market. Ediware made the opposite choice from the start. Our specialisation is B-to-B. In practice, that means file-based prospecting is allowed on the platform, in compliance with the law. That importing contact databases does not trigger an automatic account suspension. That support knows the deliverability issues specific to B-to-B, where recipients are on corporate mailboxes with anti-spam filters often stricter than Gmail or Yahoo.

It is that specialisation, incidentally, that led us to develop tools you will not necessarily find elsewhere: automated soft-bounce handling, processing of the captchas used by professional mailboxes, blacklist monitoring with built-in delisting procedures.

French infrastructure, verifiable commitments

The platform is hosted in France, on dedicated servers in an ISO 27001 certified datacentre. Our clients' contact data stays on national soil. No transfer outside the European Union. It is something B-to-B companies check more and more, and rightly so.

Our commitments are not statements of intent. They are formalised by verifiable labels and memberships:

Signal-Spam : active member, contributing to the fight against spam in France
Alliance Digitale : signatory of the code of conduct of the digital marketing federation
SNCD : signatory of the sustainable development charter
Privacy Protection Pact : GDPR compliance label issued by Alliance Digitale, obtained in 2019

Data security and GDPR compliance are an integral part of the platform's daily operation. Certified external DPO, quarterly pentests, AES-256 encryption at rest and TLS 1.3 in transit. It is not a subject we handle on the side, it is a subject we handle continuously.

The rules

ISO 27001certified datacentre, dedicated servers
France onlyno transfer outside the European Union
Signal Spammember, and signatory of the SNCD charter

What our way of working changes for you day to day

We could list corporate values, everyone does. But what counts is what the client actually experiences. Here is how our organisation translates into the day-to-day relationship.

A versatile team, not a call centre

When you call support, you reach someone who knows the platform from the inside. Not an operator reading a script. The people who help you are the same ones who develop the features and configure full-service campaigns. It is a direct advantage of being a small team: there is no silo between technical and commercial, no “I am transferring your request to the relevant department”.

Transparency rather than bad surprises

If something is not technically feasible, we tell you before starting. If a custom development project is going to take longer than planned, you know along the way, not on delivery. Rates are published, quotes are detailed, terms are clear. We would rather lose a prospect by being honest than win a client by overselling.

Autonomy as a way of working

Every team member is autonomous within their scope. That means fast decisions, no lengthy approval chain. A client who reports a deliverability problem in the morning often gets an answer the same day, because the person receiving the request is also the one who can act. Over twenty-two years, it is a way of working that has proved itself. It would not suit everyone, but it suits our clients very well.

22 years of B-to-B emailing

2024: Prospecting list building system based on Google Maps
2023: SIRET enrichment module
2022: automatic bounce retry module
automatic captcha handling
2021: User and rights management module for network marketing
Landing pages module
2019: Privacy Protection Pact label obtained for GDPR compliance
More than 120 responsive templates designed in French, freely usable by our users
Data-Quality platform: Cleanmylist.email
2018: Zapier connector — the Ediware platform can be interfaced with more than 1,000 applications: CRM, ERP, etc.
GDPR compliance audit carried out by a specialist firm
2017: Ediware commits to responsible social, economic and environmental development by signing the SNCD Sustainable Development Charter
Launch of the Data-Quality service www.cleanmylist.email
Ediware wins its first public tender, for the newsletter management of Métropole de Lyon
2016: Membership of Signal-Spam
Launch of the SMS Marketing module
Development of the WordPress connector
2015: Development of the drag and drop responsive editor
Launch of the Marketing Automation module
2014: Interface redesign and launch of version 4 of the platform, now responsive
The platform becomes available in English
2013: Launch of the landing page (forms) management module
2011: Launch of the contact database management module
2010: Launch of the API — the Ediware platform can now talk to any information system
2009: Ediware adopts Power-MTA, the market standard for ESPs (Email Service Providers)
2008: Interface redesign and launch of V3
2007: Membership of the Syndicat National de la Communication Directe and signature of its code of conduct
2005: Ediware signs its 500th client as an email routing provider
2003: Launch of the first version of the email marketing platform and first clients
2002: Ediware is founded

What our clients say

Our main strength is the quality of our support. Our users are autonomous on the platform, and when they need us, they find us.

The Ediware platform is very intuitive and easy to use. We use it daily to create our product materials and send our marketing campaigns to our customers and prospects. The solution meets our needs perfectly, and the team is always ready to listen and support us in our projects. The Ediware team is very responsive and attentive to our needs. Our problem was always solved. We're very satisfied with the quality of the team's support.

Sabrine Cortese Adnani, La Compagnie des Cartes Carburant

Very easy to use. We can target our prospecting list search in a very qualitative way. I was very pleased with the patience and attentiveness of the sales representative who took care of me.

Anthony Nejah, Indoor Assurances

Simple, efficient operation. Fast loading times. Intuitive, easy creation mode. Convenient responsive display. Reasonable rates. Technical support is efficient and available.

Thierry Laurac, Wine 4 Trade

We've been using Ediware's emailing solution for over a year and are delighted with the tool. Ediware offers a very powerful solution, thanks to the modularity, intuitiveness and value for money of its platform. What's more, their tool offers features not found in any other competitor.

Pitchlab

We like: responsive support, email expertise, lots of experienced support people.

Odyssey Messaging

The Ediware platform is easy to use and intuitive. Support is very responsive.

S. Robin, ECLA Campus

I've been using the Ediware service for several years. I can easily create my campaigns, duplicate them, add links to documents... The follow-up reports enable me to analyse the impact of my mailings and correct any erroneous addresses. In addition, the hotline is very responsive and the advisers very informative.

VD Equity

We're very happy with Ediware's emailing solution, especially the good deliverability, APIs and customer service. Good customised support and local service appreciated.

Patrick Curphey, GRC Contact

Intuitive mailing platform with clear, well-thought-out menus. Deliverability testing and monitoring, with detailed reports following each mailing. Available, responsive team.

Académie du Sourire

Simple, effective and autonomous. The support provided by the Ediware team is perfect.

Michaël Dray, E-Leads

The Ediware platform is very efficient. The support team provides invaluable assistance.

Jean-Claude Boulan, Annuaire JCB

Ediware doesn't just provide us with a service, it's a true partner we can trust. We appreciate the professionalism of their teams and the quality of the services they provide. Their reliability has made all the difference for us.

Sabrina Hohengarten, Prodiliste

The efficiency, responsiveness and flexibility of the solutions offered by Ediware perfectly meet our needs.

Thibaut Brousse, Agence Camaïeu