Coordinate your marketing campaigns across all your territories
Franchises, agency networks, multi-site companies.
Take control of your digital communication from creation to distribution, while preserving the autonomy of your local teams.
The challenge of distributed organisations
When your business spreads across several territories, marketing coordination becomes complex. Each local team develops its own campaigns, creating a scattering of effort and a dilution of your brand image. Good practice stays isolated, creative costs multiply, and maintaining consistency becomes a real headache.
The Ediware platform solves this equation by allowing centralised management of your email and SMS campaigns, while giving each local entity the flexibility it needs to adapt to its market.
The problem also arises in terms of deliverability. When each local entity uses its own sending tool, sender reputation is fragmented. Some IP addresses end up greylisted, others are correctly authenticated. Head office has no visibility on the technical quality of the sends. By centralising routing on a single infrastructure, you pool the sender reputation and guarantee a consistent level of deliverability across the whole network.
Complete control of access rights
Define precisely each user's permissions according to their role and their scope. Your head office keeps strategic control while your local teams have the operational autonomy they need.
Rights management
The organisation into an administrator account, sub-accounts and users makes distributed teams' work easier while respecting everyone's hierarchy and responsibilities.
The features
- Administrator accounthead office keeps strategic control
- Sub-accountsone workspace per local entity, franchisee or point of sale
- Rights per userdefined according to role and scope
Pooling creative resources
Create your email models and templates centrally, then share them instantly with your sub-accounts. Your best campaigns roll out across the whole network in a few clicks.
Template sharing
When a franchisee has to send a promotional campaign, they do not start from scratch. In their library they find the email templates approved by head office, with the brand guidelines, the colours and the legal notices already in place. All that is left is to adapt the local content, the date and the offer. This approach shortens production times and eliminates the risk of “off-brand” communications that can harm the brand's image.
The templates are created in our responsive email editor, which guarantees professional rendering on every email client, whichever franchisee uses them.
The features
- Templates approved by head officebrand guidelines, colours and legal notices already in place
- Responsive email editorprofessional rendering on every email client
Intelligent centralisation of contacts
Build and manage your prospect databases centrally, then distribute them selectively according to the geographic areas or business criteria of each entity.
Contact list sharing
In practice, this means head office can feed each local entity's contact database without risking duplicates or desynchronisation. Unsubscribes are handled centrally, in line with the GDPR, and each point of sale sees only the contacts in its catchment area. It is something network marketing managers particularly appreciate: regulatory compliance is handled at platform level, not at the level of each franchisee.
The platform also fits into a B-to-B prospecting approach to feed local teams with new qualified contacts.
What each entity sees
A franchisee in Lyon will see only the contacts in their catchment area, not those of the national network.
Centralised collection and management of behaviour
All behavioural data (opens, clicks, unsubscribes) flows automatically up to the central level, giving you a global view of your network's performance while letting each local entity track its own metrics.
Synchronised contact lists and unified retrieval of interactions
This data is all the more useful because it lets you identify trends at network level. If a type of campaign works particularly well in one region, head office can recommend it to the other entities. Conversely, an abnormally high unsubscribe rate at one point of sale can signal a targeting or commercial-pressure problem. The platform becomes a management tool, not just a sending tool.
The features
- Statistics per sub-accountopen rate, click rate and unsubscribes, by campaign and by period
- Consolidated viewhead office aggregates the performance of the whole network
- GDPRunsubscribes are handled centrally
Custom development for your organisation
The Ediware platform is developed entirely in-house, which lets us adapt the existing modules to fit your network's specifics exactly. Examples of customisations already delivered:
| Customisation | What it does |
|---|---|
| Geographic restriction of contacts | Automatic limitation of the selection by catchment area |
| Enterprise authentication (SSO) | Unified login with your internal systems |
| Approval workflows | Approval circuit for campaigns before distribution |
| Consolidated reporting | Multi-level dashboards (local, regional, national) |
Frequently asked questions about emailing for networks and franchises
How does multi-account management work for a franchise network?
The Ediware platform lets you create a master account for head office and sub-accounts for each local entity, franchisee or point of sale. Head office defines each user's rights: some can only send campaigns from approved templates, others have access to the full editor. Contacts, templates and statistics are partitioned by entity, while remaining accessible centrally for overall management.
Can franchisees send their own campaigns?
Yes, that is in fact one of the platform's principles. Each franchisee has their own workspace and can prepare and send their email or SMS campaigns independently. The level of freedom is configurable: you can require the use of templates approved by head office, or leave complete creative freedom depending on the marketing maturity of your local teams.
How does the platform handle contacts between head office and franchisees?
Contact lists can be managed centrally by head office, then shared selectively with each local entity. A franchisee in Lyon will see only the contacts in their catchment area, not those of the national network. Unsubscribes and updates are synchronised automatically, which avoids sending to contacts who have already unsubscribed through another entity in the network.
Is the Ediware platform suited to agency networks and multi-site companies?
The platform was designed for distributed organisations in the broad sense: franchise networks, agency groupings, companies with regional subsidiaries, local authorities with several departments. The rights and resource-sharing system adapts to these different structures. Custom developments are possible to meet your organisation's specifics, such as approval workflows or multi-level consolidated reporting.
Can the performance of each local entity be measured separately?
Each sub-account has its own statistics: open rate, click rate, unsubscribes, by campaign and by period. Head office has access to a consolidated view aggregating the performance of the whole network. This makes it possible to identify the best-performing entities, to spot those needing support, and to measure the overall effectiveness of the network's email and SMS strategy.
Coordinate your marketing campaigns across all your territories
See our rates to find the plans suited to multi-site networks.