AI emailing: automatic copywriting, subject lines and translation
Take your emails from idea to send in under 60 seconds.
Our AI engine reinvents campaign production: instead of working block by block like most routers, Ediware reworks your message as a whole — subject line, body, CTA, tone and structure — while preserving the responsive layout. The result: more impact, fewer round trips, no broken styles.
Why choose Ediware's AI?
The temptation is strong to copy and paste text from ChatGPT and drop it into your campaign. The problem is that the result loses the layout, ignores emailing best practice and then requires reformatting work that cancels out the time saved.
Ediware's email marketing AI assistant works directly in your editor. It knows the writing methods that work in B-to-B email: AIDA structure, action-oriented phrasing, tone adapted to the target.
The content produced fits into your template without breaking the design, and you do not have to juggle several tools. AI mail at Ediware is an assistant built into your workflow, not one more external tool.
Our commitments
- Brand consistencyfonts, colours and alignments intact, from header to footer
- +30% clicksobserved, thanks to content aligned with the AIDA, PAS and 4P frameworks
- –40% preparationa single click instead of successive micro-prompts
What the AI does, in detail
1. Complete rewriting of the message — exclusive to Ediware
- One command, one result : type or paste your draft, click “AI assistant”, preview, it is ready.
- Compatible with HTML and with our responsive editor : no duplicated tag, no deleted class.
- Total control : every block stays editable by hand to adjust a figure or a photo.
In practice, the AI takes your draft and rephrases it sentence by sentence. It improves the structure, strengthens the calls to action and adapts the tone to your audience. If your email is too formal for a commercial message, it makes it more direct. If the text is too long, it tightens the argument. The HTML of your template stays intact, only the text content is changed. Your visuals, your buttons and your layout do not move.
When to use it?
When you are short of inspiration, when the message has to go out within the hour, or to produce a variant in a different tone (more formal, shorter, more energetic) without touching the design.
2. Subject line suggestions
- 5 to 10 proposals optimised on the basis of your audience and your previous campaigns.
- Average open rate: +15 % on A/B tests.
- Instant adjustment of tone, length or emotional angle.
3. Instant translation
Send your campaign in another language without leaving the editor. The styles stay identical; your images do not move.
The features
- 5 to 10 subject linesproposed from your audience and your previous campaigns
- +15% opensaverage rate observed on A/B tests
- HTML preservedno duplicated tag, no deleted class
How does it work?
- Select a previous campaign or a template.
- Click on “AI assistant”.
- Select a pre-configured prompt or write your own.
- Preview ; edit if needed.
- Send — your newsletter is ready.
Theory is one thing. In practice, here is how our clients use the AI day to day. The monthly newsletter is the most frequent case. You have the substance of the message, but the writing takes time. The emailing AI produces a structured version in a few seconds, and all that is left is to proofread and adjust. For sales follow-ups, the AI adapts the tone and personalises the hooks according to the segment targeted.
Marketing teams running multilingual campaigns save several hours per send thanks to the built-in translation, without going through an external provider. And for welcome emails or onboarding sequences, the email-writing AI generates variants you can test to identify the version that converts best.
What you review on your account
*Panel of 10 clients in 2024.
Measured benefits
| KPI | Before AI | After AI | Gain |
|---|---|---|---|
| Preparation time | 30 min | 10 min | –65 % |
| Average click rate | 2,8 % | 3,6 % | +30 % |
| No. of iterations | 4 versions | 1-2 versions | –50 % |
Security and compliance
- Private model : your data is never used to train other accounts.
- Opt-out : disable the AI for a project, a user or the whole workspace.
The rules
- GDPRour confidentiality commitments apply to every feature, AI included
- Hosting in Franceprocessing happens in real time, your content is never stored
Frequently asked questions
Is the AI a paid extra?
Included in every plan, at no extra cost.
Can I disable the AI?
Yes, from the administrator settings.
Does the assistant change my images?
No, only the text is rewritten; your visuals stay in place.
How does Ediware's AI work for writing emails?
Our AI engine analyses the content of your draft and rewrites it entirely while keeping your original message. This is not a simple spellchecker. The AI rephrases your sentences to improve readability, strengthens the calls to action and adapts the tone to your target. You keep control: every suggestion can be edited before sending.
Is my data protected when I use the AI assistant?
Your content is never stored or used to train third-party models. Processing happens in real time, and the data stays hosted in France. Ediware complies with the GDPR and our confidentiality commitments apply to every feature, AI included.
Can the AI write a complete email from scratch?
The AI needs a starting point. You simply type a few lines describing your offer or your message, and the engine produces a complete, structured version. That is what sets it apart from generic generation tools: it works from your business context, not from an empty prompt.
Which languages can the AI translate my campaigns into?
Instant translation covers the main European languages, including English, German, Spanish, Italian and Portuguese. The engine adapts the phrasing to the marketing context, which avoids the literal translations you usually get from consumer tools. For B-to-B companies operating internationally, it is a considerable time saver.
Is the content generated by the AI unique for each campaign?
Yes, each rewrite produces an original text based on your source content. Two users submitting the same draft will get different versions. The AI does not recycle prefabricated templates. The result is fresh content, suited to your communication, that you can adjust freely before sending.
More impact, fewer round trips, no broken styles
The AI is included in every plan, at no extra cost. You keep control: every suggestion can be edited before sending.