B2B emailing: maximise your email prospecting
The lowest cost per message of any channel, a contact list you control completely, dedicated IPs included in the offer, deliverability expertise since 2002.
At Ediware we have been supporting companies in B-to-B emailing since 2002. Our infrastructure and our deliverability expertise are calibrated specifically for professional prospecting.
B-to-B emailing remains the most profitable channel
B-to-B emailing has been declared obsolete many times over. And yet the companies that use it properly keep generating a steady flow of qualified prospects at an unbeatable cost. That comes down to two things: the cost per delivered message remains the lowest of any direct marketing channel, and the advertiser controls their contact list completely. It is an integral part of their CRM, unlike a list of followers on a social network.
The downside is that professionals receive more and more email. A prospecting message can easily be lost in the crowd. Not to mention the deliverability problems that degrade performance before the recipient has even had a chance to see your email.
That is where the choice of your B-to-B emailing provider makes all the difference. An emailing platform designed for prospecting does not work like a tool meant to send newsletters to existing customers. The technical constraints are tougher, the anti-spam filters stricter, and every email that fails to arrive is a lost commercial opportunity.
Deliverability expertise that transforms your results
Over the years Ediware has developed unique technical mastery of email deliverability, coupled with automated tools dedicated to the intelligent management of your prospecting campaigns. This combination of human expertise and advanced technology guarantees that your messages reach their destination and produce the expected results. Our approach saves you time and effort: While you concentrate on your core business and sales development, our emailing platform automatically optimises the deliverability of your campaigns.
Proactive monitoring of your sender reputation
Our system retrieves spam complaints in real time from the main mailbox providers that offer this service. The corresponding email addresses are unsubscribed automatically from your account, preserving your sender reputation and optimising your future campaigns.
This continuous monitoring protects your marketing investment by preventing the gradual degradation of your deliverability, a phenomenon that can quickly compromise the effectiveness of your commercial actions.
Intelligent handling of blocks and delivery attempts
When a significant proportion of emails is blocked by certain mailbox providers, our deliverability team analyses the situation, takes the necessary corrective action and automatically retries the failed messages — all without any intervention on your part.
This proactive approach avoids losing leads and maintains an optimal level of performance, even in the face of the constant evolution of mailbox filtering algorithms.
Automatic cleaning and protection against traps
As soon as your address lists are imported into a campaign, our system automatically removes all your previous unsubscribes, technically invalid addresses, and emails that could compromise your reputation (spamtraps and other traps).
This automatic cleaning immediately improves your deliverability rates while protecting you from problematic addresses that could harm your sender reputation.
Blacklist monitoring and manual delisting
Our deliverability team scans the main blacklists on the market every day. If you are listed, we make the delisting requests manually with the organisations concerned, maintaining the best possible deliverability for your campaigns.
This permanent watch and these manual interventions guarantee you continuous protection against the blocks that could affect your commercial performance.
Our commitments
- In real timeretrieval of spam complaints from the mailbox providers
- Every dayscanning of the main blacklists on the market
- On importunsubscribes, invalid addresses and spamtraps removed
The keys to a B-to-B email campaign that converts
Sending an effective B-to-B email campaign is not just about having a good tool. You also have to apply the fundamentals, the ones that make someone open your message instead of deleting it.
The quality of the contact database determines everything else
A badly targeted or outdated prospecting file generates bounces, degrades your sender reputation and wastes your budget. At Ediware, our data-quality system automatically cleans your lists on import to eliminate invalid addresses, spamtraps and duplicates. It is a prerequisite before any send.
Personalisation makes the difference in B-to-B
Decision-makers receive dozens of prospecting emails every week. A generic message ends up in the bin. Our emailing platform lets you personalise up to 26 variables per contact: name, company, business sector, job title. Provided your database is well filled in, every recipient gets a message that speaks to them directly.
Timing and frequency matter
Studies show that Tuesday and Thursday mornings between 9 a.m. and 11 a.m. generate the best open rates in B-to-B. But these slots vary by sector. Our platform provides detailed statistics by campaign, by receiving domain and by reading device. You simply analyse your own data to identify the optimal slot.
Following up after the send is decisive
B-to-B emailing is not an isolated action. The contacts who clicked in your message are warm suspects. They have shown interest. All that remains is to identify them and call them back. Our system provides behavioural detail per recipient: opens, clicks, pages visited.
What your account displays
The contacts who clicked in your message are warm suspects. All that remains is to identify them and call them back.
What is the difference between B-to-B and B-to-C emailing?
| B-to-B emailing | B-to-C emailing | |
|---|---|---|
| Addresses targeted | Business addresses | Consumer mailboxes such as Gmail or Yahoo |
| Filtering on arrival | Stricter corporate filters | Different rules |
| Volumes | Lower, but the stakes per contact are higher | Larger |
In B-to-B, personalisation and deliverability are decisive.
Why B-to-B companies choose Ediware
The large general-purpose platforms such as Mailchimp or Brevo are designed for B-to-C. They work well for sending a monthly newsletter to existing customers. But B-to-B prospecting is a different exercise, with specific constraints those tools do not handle.
The first is captcha handling. Corporate mailboxes use automatic verification systems to filter incoming email. Our emailing platform handles these captchas transparently, which most consumer emailing software does not.
The second is intelligent bounce retries. In B-to-B prospecting, a temporarily blocked email is not a lost email. Our system makes delivery attempts spread over several days, with technical adjustments at each pass. Clients see on average +25% more messages arriving thanks to this mechanism.
The third is human support. An expert French contact, reachable by telephone, who knows your account and your deliverability constraints. When a domain blocks your sends on a Tuesday morning, you need an answer within hours, not a ticket in a queue.
And then there is seniority. Ediware has been supporting companies in B-to-B emailing since 2002. That experience translates into a fine knowledge of each mailbox provider's anti-spam filters, a network of contacts for delisting procedures, and best practices proven on thousands of campaigns.
Our commitments
- +25 %more messages arriving on average thanks to intelligent bounce retries
- Since 2002Ediware has been supporting companies in B-to-B emailing
- A French contactexpert, reachable by telephone, who knows your account
Talk to an expert Tell us about your needs, no obligation
Frequently asked questions about B-to-B emailing
What open rate should you expect in B-to-B emailing?
Open rates in B-to-B vary by sector and by the quality of the database. In retention campaigns, you generally see between 15% and 25%. In cold prospecting, rates are lower, around 5% to 12%. The essential thing is to improve your performance campaign after campaign by analysing your statistics and adjusting your targeting.
Do you need a dedicated IP for B-to-B prospecting?
A dedicated IP is recommended as soon as you send regular prospecting volumes. It lets you control your sender reputation independently of other users. At Ediware, dedicated IPs are included in the offer, not charged as an extra.
How do you stop your B-to-B emails landing in spam?
Make sure SPF and DKIM authentication is correctly configured on your domain. Keep your list clean by removing addresses in error. Avoid heavy attachments and misleading subject lines. Our deliverability team monitors your reputation continuously and steps in if you are blocked.
Is B-to-B emailing GDPR compliant?
Email prospecting in B-to-B is governed by the GDPR and the ePrivacy directive. In France, sending prospecting emails to business addresses is permitted under certain conditions, in particular that the message is relevant to the recipient's job. At Ediware, your data is hosted in France and our platform is natively GDPR compliant.
Your prospecting deserves a platform calibrated for B-to-B
Tell us about your database, your volumes and your deliverability constraints. You get the answers, whether you sign or not.