B2B Email Marketing Blog: Guides, Tips and Trends
Guides and field reports on B2B emailing: deliverability, prospecting, marketing automation, GDPR and performance measurement.
All articles
Email marketing tips
Stand out in your inbox with smileys
Smileys in the subject line stand out in a crowded inbox. When to use them, which to choose, and the display traps to avoid across email clients.
3 min read
Email marketing tips
The true definition of conversion in email marketing
Do customers really buy what you sell? The true definition of a conversion in email marketing, and how to measure the success of your campaigns quickly.
7 min read
Email marketing tips
Why email marketing is an essential part of your communication strategy
Why email marketing is an essential part of your communication strategy
3 min read
Email marketing tips
4 tips to find an effective subject line for your email campaigns
The subject line often decides the success of a campaign, yet it gets written last. Four tips to find an effective subject line for your email campaigns.
3 min read
Email marketing tips
5 essential points for your competition
Five essential points for a successful emailing competition: rules, mechanics, entrant collection, reminders and what to do with the contacts afterwards.
8 min read
Deliverability & technical
Emailing statistics: Can telephone calls be counted?
Emailing is now the biggest outbound prospecting channel. Can the telephone calls it generates be counted in your statistics? What can be measured, and how.
3 min read
Email design
New trend: add a cinemagraph to your e-mails
A cinemagraph is a still photo with one moving detail. Why it catches the eye in an email, how to make one, and the display limits to know before sending.
5 min read
Email marketing tips
Emoticons in the subject line to set you apart
Emoticons in the subject line catch the eye in a crowded inbox. When to use them, which ones work, and the display pitfalls to avoid.
2 min read
Email marketing tips
The method for successful sales with email marketing
Personalisation, responsive design, calls to action and worked subject lines: the method for making the sales period a success with email marketing.
3 min read
Email marketing tips
Indicators of a successful email campaign
Open rate, click rate, bounces, unsubscribes, conversions: the indicators of a successful email campaign, and how to read them without misinterpreting them.
1 min read
Deliverability & technical
How does content-filtering anti-spam software work?
Sender reputation on one side, message content on the other: how content-filtering anti-spam software decides between inbox and spam, and what it looks at.
5 min read
Email marketing tips
Tips for a successful email campaign
Five reminders for a successful email campaign: one topic per message, clear information, a worked subject line, a visible call to action and the right timing.
3 min read
Email marketing tips
10 tips for optimizing your deliverability
Authentication, list hygiene, complaint rate, domain reputation: ten concrete practices to optimise the deliverability of your email campaigns.
2 min read
B2B email marketing
Opt-in, Opt-out, what do they mean?
Opt-in, opt-out: the rules that govern how an email address may be collected and used for direct marketing, in B2C and in B2B, and what they mean in practice.
2 min read