B2B Email Marketing Blog: Guides, Tips and Trends

Ediware

The benefits of sub-accounts and user management

Sub-accounts and user management on Ediware: separate teams, brands or clients, control access rights and keep data secure without losing the overview.

4 min read Email marketing tips

Essential checklist for effective email campaigns

Discover our essential checklist for effective email campaigns to build target loyalty and improve your marketing strategy.

6 min read Email marketing tips

Creating an effective email campaign with the AIDA method

Attention, Interest, Desire, Action: how to apply the AIDA method to build an email campaign that gets read and clicked, step by step.

6 min read B2B email marketing

Understanding the purchasing mechanisms of BtoB email marketing

How B2B purchasing choices are impacted by individual organizational and environmental factors, and how to accelerate this process with email…

5 min read B2B email marketing

Segmentation in marketing - capitalizing on advantages and mitigating disadvantages

Market segmentation sharpens your message and positioning. Its advantages, its limits, and how to capitalise on the first while mitigating the second.

5 min read B2B email marketing

How to define the objectives of your email marketing strategy

Acquisition, trust, referrals, retention: how to define the objectives of your B2B email marketing strategy and choose the campaigns that serve each one.

10 min read B2B email marketing

Targeted Email Marketing: Use Segmentation to Succeed 🌟

The right message, to the right people, at the right time: how segmentation turns generic mailings into targeted email marketing that gets results.

4 min read B2B email marketing

How to write high-impact, high-performance email subject lines?

The subject line decides whether an email gets opened. How to write high-impact subject lines: length, personalisation, curiosity, and the words to avoid.

3 min read B2B email marketing

Maximize conversions from your landing pages, the B2B guide 🚀

Landing pages are where B2B email campaigns convert or fail. The guide to maximising conversions: offer, form, proof, speed and the tests that matter.

3 min read B2B email marketing

The Triangle of Trust in B-to-B Email Marketing

In B2B, trust is the currency that turns a contact into a customer. The triangle of trust in email marketing: sender, content and consistency over time.

8 min read B2B email marketing

A start-up guide to B2B prospecting with Email Marketing

Email marketing is the most direct way to reach, engage and convert B2B prospects. A start-up guide: targeting, message, timing and follow-up.

12 min read Email design

The importance of user experience in email design

Oversized images, unreadable text, dead links: a bad email experience costs opens and clicks. Why user experience matters in email design, and how to get it.

3 min read Email marketing tips

May 2023 Newsletter

Ediware newsletter, May 2023: the Zapier integration, new platform features and what to discover this month.

2 min read Deliverability & technical

650 emoji for your email campaigns

Emojis have become a universal language for catching attention. 650 emoji for your email campaigns, ready to copy, with the display rules to know.

13 min read B2B email marketing

Customer focus: How to optimize your B2B email marketing strategy by creating a customer avatar

Build a customer avatar to focus your B2B email marketing on real needs: who your buyer is, what they read, what makes them reply and what makes them leave.

7 min read Ediware

Newsletter April 2023

Ediware newsletter, April 2023: two-factor authentication to secure your account, and the new platform features to discover.

2 min read Ediware

Partnership with Florence Consultant for emailing training courses

Ediware partners with Bruno Florence, founder of Florence Consultant and Email Academy, to offer email marketing training courses to its customers.

2 min read Deliverability & technical

The problem of animated gifs with Outlook

An animated GIF makes an email more attractive, but Outlook only shows its first frame. The problem explained, and how to design a GIF that still works.

3 min read Deliverability & technical

The definition of deliverability in email marketing

Deliverability is the art of getting emails into recipients' inboxes. The definition, how it is measured, and the factors that make it rise or fall.

5 min read B2B email marketing

The disadvantages of emailing and how to overcome them

Brand image, spam filters, fatigue, legal constraints: the real disadvantages of emailing and how to overcome each of them.

6 min read Deliverability & technical

The Backscatterer blacklist: the easy way out

Is your IP listed on Backscatterer? What this blacklist measures, why you are on it, and the delisting procedure step by step.

2 min read Ediware

Ediware awarded Privacy Protection Pact 2022 label

For the fourth year running, Ediware has been awarded the Privacy Protection Pact label: what it certifies about data protection on the platform.

1 min read B2B email marketing

The advantages of B-to-B emailing

Cost, targeting, measurement, reactivity: the advantages of B-to-B emailing for a company that wants to communicate and prospect effectively.

4 min read Email marketing tips

how to write a B2B email campaign that generates opens and clicks

To write an effective email campaign and make the most of its full potential, you need to follow the best practices listed here.

3 min read