May 2023 Newsletter

Hello,

Here’s what’s new for Ediware this month.

Functionality to discover

Ediware + Zapier =

It’s official: the Ediware platform has joined the Zapier partner program.

Thanks to our integration with Zapier, connect your data on the platform to over 5,000 applications.

Your contacts can be synchronized in both directions with your other tools, for example :

CRM: Salesforce, Microsoft Dynamics 365 CRM, Zoho CRM, Teamleader, Hubspot

Web forms: Calendly, Typeform, Gravity Forms, Google Forms

CMS: Wordpress, Wix, Shopify, Magento, Woocommerce, Webflow

Collaboration app: ClickUp, Monday, Asana

As well as a large number of everyday applications: Google Sheets, Slack, Notion, Airtable, Excel

S ee documentation

Article of the month

How would you rate your deliverability?

A reminder of the parameters to take into account when delivering emails to the inbox.

Read the article on the Ediware website

Replay of our last webinar

Indicators of a successful B2B email campaign

How can you analyze your statistics without falling into the trap of misinterpretation?

We’ll review the different indicators of an email campaign: opens, clicks, reactivity, unsubscribes, conversions, deliverability.

The aim of this webinar is to give you the key points for finding your way through the jungle of statistics in order to optimize your future campaigns.

Using examples of B2B prospecting emails, we’ll show you how to improve your campaigns.

S ee the video on Vimeo

Emailing business figures for 2022

The DMA has published its 18th study on the French email routing business, based on declarative data collected from 12 DMA France members, all major players in the sector.

142 billion emails sent (+1.64%)

Average opening rate: 18.15%.

Average click-through rate: 5.35%.

For more information, visit the DMA website.