Email marketing tips
Practical advice on subject lines, design, timing and follow-up: what actually changes your results.
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When should you send your B2B emails?
In B2B, Tuesday to Thursday mornings between 9 and 11 am capture the most opens, but email type and real contact behaviour matter more than the clock.
8 min read Email marketing tipsThe complete guide to B2B email A/B testing
B2B email A/B testing has its own rules: small lists, long cycles, narrow segments. Here is how to test properly, read results and learn from every send.
17 min read Email marketing tipsEmail open rate: the complete guide to measure and improve
Email open rate: French benchmarks by sector, the impact of Apple MPP, 7 best practices and complementary KPIs. Data from EmailScope.fr and DMA France.
12 min read Email marketing tipsWhen to send B2B emails: the slots that really generate opens
In a nutshell: EmailScope data, based on over 97,000 French B2B campaigns, overturn conventional wisdom: the best open rates are not in the morning, but…
7 min read Email marketing tipsThe art of automatic relaunch
The automatic reminder is your salesperson who never sleeps. It works when your teams are in meetings, on the road or focused on a negotiation.
8 min read Email marketing tipsPreparing your website for an effective landing page
A landing page is a page designed for a single action.
10 min read Email marketing tipsHow can you combine email and SMS to effectively relaunch your prospects?
Problem: emails drowned in the mass, inert prospects Every day, your prospects receive dozens of emails: newsletters, promotions, commercial solicitations..
7 min read Email marketing tipsManage your email database legally
The effectiveness of an emailing campaign is measured not just by the number of messages sent, but by the quality of the interactions generated.
5 min read Email marketing tipsSummer sales: Don't miss out!
Boost your sales with the Ediware platform Summer sales are a key period for boosting sales, clearing stock and rekindling customer interest.
3 min read Email marketing tipsEmailing and data protection: a simple explanation
Emailing remains one of the most effective channels for communicating with prospects and customers.
7 min read Email marketing tipsEmail marketing: harness the potential of your clickers
Why focus on "clickers"?
18 min read Email marketing tips7 essential checks to keep your emails out of the garbage can
What if your emailing tool isn't working as well as you think?
10 min read Email marketing tipsDeliverability in B2B emailing: how to stay in the inbox?
B2B emailing remains a key channel for communicating and prospecting.
7 min read Email marketing tipsBeyond the object: why the pre-header makes all the difference
Every day, dozens of emails pile up in our inboxes, be they newsletters, promotions or information messages.
9 min read Email marketing tipsFrom the basket to the opening: take care of the object to stand out from the crowd
Why email subject lines matter Professionals receive dozens, even hundreds of e-mails every day.
9 min read Email marketing tips7 strategic e-mail marketing trends for 2025: innovate to maximize your results
E-mail marketing remains a powerful tool for reaching and engaging customers.
9 min read Email marketing tipsThe ideal structure for an email marketing team 💌
The ideal structure for an email marketing team 💌
3 min read Email marketing tipsAttract and convert new customers with the right emailing software
Finding new customers is a constant challenge for B-to-B entrepreneurs, and email-marketing is emerging as an effective lever for achieving this.
5 min read Email marketing tipsEssential checklist for effective email campaigns
Discover our essential checklist for effective email campaigns to build target loyalty and improve your marketing strategy.
6 min read Email marketing tipsCreating an effective email campaign with the AIDA method
Introduction Writing effective emails is an essential skill in the world of digital marketing.
6 min read Email marketing tipsMay 2023 Newsletter
Hello, Here's what's new for Ediware this month.
2 min read Email marketing tipshow to write a B2B email campaign that generates opens and clicks
To write an effective email campaign and make the most of its full potential, you need to follow the best practices listed here.
3 min read Email marketing tipsStand out in your inbox with smileys
Stand out in your inbox with smileys
3 min read Email marketing tipsThe true definition of conversion in email marketing
What is the definition of a conversion in email marketing? Do customers really buy what you're selling? Does your company inspire conversion? We answer all these questions to help you quickly measure the success of your email campaigns.
7 min read Email marketing tipsWhy email marketing is an essential part of your communication strategy
Why email marketing is an essential part of your communication strategy
3 min read Email marketing tips4 tips to find an effective subject line for your email campaigns
4 tips to find an effective subject line for your email campaigns
3 min read Email marketing tips5 essential points for your competition
5 essential points for your competition
8 min read Email marketing tipsEmoticons in the subject line to set you apart
Emoticons in the subject line to set you apart
2 min read Email marketing tipsThe method for successful sales with email marketing
The method for successful sales with email marketing
3 min read Email marketing tipsIndicators of a successful email campaign
Indicators of a successful email campaign
1 min read Email marketing tipsTips for a successful email campaign
5 reminders to optimize your emailing strategy. Only one theme per message The information communicated must be simple, clear and precise.
3 min read Email marketing tips10 tips for optimizing your deliverability
Deliverability has become a strategic issue in e-mail communication.
2 min read