Email marketing tips

Email marketing tips

Interactive email: AMP, embedded forms and micro-conversions

AMP for Email, embedded forms and carousels: what interactive email can do in B2B, which email clients display it and how to plan the fallback.

9 min read Email marketing tips

When should you send your B2B emails?

In B2B, Tuesday to Thursday mornings between 9 and 11 am capture the most opens, but email type and real contact behaviour matter more than the clock.

8 min read Email marketing tips

The complete guide to B2B email A/B testing

B2B email A/B testing has its own rules: small lists, long cycles, narrow segments. Here is how to test properly, read results and learn from every send.

17 min read Email marketing tips

Email open rate: the complete guide to measure and improve

Email open rate: French benchmarks by sector, the impact of Apple MPP, 7 best practices and complementary KPIs. Data from EmailScope.fr and DMA France.

12 min read Email marketing tips

When to send B2B emails: the slots that really generate opens

EmailScope data from 97,000 French B2B campaigns overturn conventional wisdom: the best open rates come in the late afternoon, not on Tuesday morning.

7 min read Email marketing tips

The art of automatic relaunch

The automatic reminder is your salesperson who never sleeps. How to set up follow-up sequences that trigger at the right moment without losing opportunities.

8 min read Email marketing tips

Preparing your website for an effective landing page

A landing page is built for a single action. How to prepare your website for an effective landing page: offer, form, speed and the path from email to.

10 min read Email marketing tips

How can you combine email and SMS to effectively relaunch your prospects?

Emails drowned in the mass, inert prospects: how to combine email and SMS in a follow-up sequence that actually gets a reply.

7 min read Email marketing tips

Manage your email database legally

A poorly managed database turns your best marketing tool into a legal risk. How to collect, keep and use an email database legally, and keep it clean.

5 min read Email marketing tips

Summer sales: Don't miss out!

Summer sales are a key commercial moment. How to plan your email campaigns to make the most of them: timing, offers, segmentation and reminders.

3 min read Email marketing tips

Emailing and data protection: a simple explanation

GDPR, ePrivacy, consent, legitimate interest: emailing and data protection in Europe explained simply, with what you can and cannot do.

7 min read Email marketing tips

Email marketing: harness the potential of your clickers

Clickers are the contacts who already showed interest. How to harness their potential with targeted follow-ups, and turn a click into a conversation.

18 min read Email marketing tips

7 essential checks to keep your emails out of the garbage can

Seven essential checks before sending: authentication, list, subject, content, links, rendering and tracking, to keep your emails out of the garbage can.

10 min read Email marketing tips

Deliverability in B2B emailing: how to stay in the inbox?

Sending an email doesn't mean it lands in the inbox. Deliverability in B2B emailing: the technical factors, the content rules and the practices to stay out.

7 min read Email marketing tips

Beyond the object: why the pre-header makes all the difference

Dozens of emails pile up every day. Beyond the subject line, the pre-header is the second thing a recipient reads: why it makes all the difference, and how.

9 min read Email marketing tips

From the basket to the opening: take care of the object to stand out from the crowd

From the bin to the open: why the subject line matters more than anything else, and how to take care of it so your emails stand out from the crowd.

9 min read Email marketing tips

7 strategic e-mail marketing trends for 2025: innovate to maximize your results

Expectations are changing and yesterday's campaigns are no longer enough. Seven strategic email marketing trends for 2025 to maximise your results.

9 min read Email marketing tips

The ideal structure for an email marketing team 💌

Email marketing delivers strong ROI, but only with the right team. The ideal structure for an email marketing team: roles, skills and how they work together.

3 min read Email marketing tips

Attract and convert new customers with the right emailing software

Finding new customers is a constant challenge in B2B. How the right emailing software helps you attract, engage and convert them, directly and measurably.

5 min read Email marketing tips

Essential checklist for effective email campaigns

Discover our essential checklist for effective email campaigns to build target loyalty and improve your marketing strategy.

6 min read Email marketing tips

Creating an effective email campaign with the AIDA method

Attention, Interest, Desire, Action: how to apply the AIDA method to build an email campaign that gets read and clicked, step by step.

6 min read Email marketing tips

May 2023 Newsletter

Ediware newsletter, May 2023: the Zapier integration, new platform features and what to discover this month.

2 min read Email marketing tips

how to write a B2B email campaign that generates opens and clicks

To write an effective email campaign and make the most of its full potential, you need to follow the best practices listed here.

3 min read Email marketing tips

Stand out in your inbox with smileys

Smileys in the subject line stand out in a crowded inbox. When to use them, which to choose, and the display traps to avoid across email clients.

3 min read Email marketing tips

The true definition of conversion in email marketing

Do customers really buy what you sell? The true definition of a conversion in email marketing, and how to measure the success of your campaigns quickly.

7 min read Email marketing tips

Why email marketing is an essential part of your communication strategy

Why email marketing is an essential part of your communication strategy

3 min read Email marketing tips

4 tips to find an effective subject line for your email campaigns

The subject line often decides the success of a campaign, yet it gets written last. Four tips to find an effective subject line for your email campaigns.

3 min read Email marketing tips

5 essential points for your competition

Five essential points for a successful emailing competition: rules, mechanics, entrant collection, reminders and what to do with the contacts afterwards.

8 min read Email marketing tips

Emoticons in the subject line to set you apart

Emoticons in the subject line catch the eye in a crowded inbox. When to use them, which ones work, and the display pitfalls to avoid.

2 min read Email marketing tips

The method for successful sales with email marketing

Personalisation, responsive design, calls to action and worked subject lines: the method for making the sales period a success with email marketing.

3 min read Email marketing tips

Indicators of a successful email campaign

Open rate, click rate, bounces, unsubscribes, conversions: the indicators of a successful email campaign, and how to read them without misinterpreting them.

1 min read Email marketing tips

Tips for a successful email campaign

Five reminders for a successful email campaign: one topic per message, clear information, a worked subject line, a visible call to action and the right timing.

3 min read Email marketing tips

10 tips for optimizing your deliverability

Authentication, list hygiene, complaint rate, domain reputation: ten concrete practices to optimise the deliverability of your email campaigns.

2 min read