Why email marketing is an essential part of your communication strategy

Let’s face it, opening an email is child’s play. 91% of consumers open their mailbox every day with their smartphone. What’s more, it’s the first thing 58% of adults check when they wake up in the morning. Aren’t these arguments enough to convince you? Here’s an even better one: 89% of traders say e-mail is their most important asset for business opportunities. In a digitally dominated business, the statistics reveal a clear message: email marketing is essential for every small business owner.

Choosing email marketing?

Still not convinced? Let’s take a closer look at the various advantages of emailing. But first… why emailing?

Email marketing allows you to build relationships with customers and promote your products and services. And without spending more money. It’s the most effective way to deliver a value proposition to your prospects and customers through a more personal network: their inbox.

When you give your e-mail address to a new customer, you’re not just collecting contacts, you’re building up your own tribe. It’s an opportunity for you to show that you care about your customers, with interesting promotions or content that only subscribers will have access to.

What’s more, email provides a direct line of communication that readers can access at their convenience. Email marketing can also help you communicate with more people, while saving you time. I know it sounds a bit confusing, but here’s why: when you communicate with more people, you nurture your relationships with your customers. And if you can schedule predefined e-mails, you can go about your business and let e-mail do its job.

Move your target to action

One of the greatest benefits of emailing is the ability to encourage people to do what’s necessary: click on the link to your new blog, product page, take a customer survey… Email is a great way to drive traffic to your other assets. Including useful and original items, exclusive promotions, upcoming courses and events are all ways of encouraging this audience to take action. Keep in mind that you need to talk to subscribers in the right way - that’s the key to creating compelling content that gets people to open your emails.

Get a return on your investment

To improve your business, you need to remain transparent with your customers. Email marketing is an inexpensive way of communicating with your audience. You might think, well, social networks are free! That may be true, but social networks have their own challenges. It’s a great way to build awareness of your brand, but it can limit your ability to communicate with them outside these platforms. Not to mention that social platforms can change the rules by which brands interact with their followers, whenever they want. However, if you combine your social activity with email, you’ll get a more controlled and secure outlet for interacting with your audience.

Growing your email list on the go

In a smartphone-driven world, email keeps you accessible. When you’re on the move, you’ll stay connected. You can also add people you meet at events or conferences to your contacts.