Emoticons in the subject line to set you apart

A differentiating factor to take into account in your emailing strategy

You’re not the only one to solicit your recipients via email marketing. First of all, it will help you stand out from the competition. In fact, with the democratization of email marketing, and the sheer number of emails that Internet users receive every day, putting an emoticon in your subject line will catch your customer’s eye. On the other hand, it will also be useful for recognizing your company. If you put the same emoticon in the subject line of every email you send out, your prospect will quickly recognize your mailing among his many messages. Finally, emoticons in the subject line contribute to the image your company will project. The use of smiley☻, sun☀, snowman☃… will give your company a more friendly and relaxed tone, whereas the use of geometric shapes such as triangle◢, rhombus❖, round◉, for example, will give a more sober and modern image. So before putting emoticons in your subject line, you need to ask yourself the right questions: What’s the purpose? What image will it give my company?

But be careful how you use them!

In the case of figurative emoticons, it’s important that your emoticon is in keeping with the content of your emailing or business. For example, a travel agency using transport emoticons such as airplanes, or weather emoticons, will be just right. You also need to consider the legibility of your emoticon in the subject line; some will render it too small in the subject line, making it difficult for prospects to understand. This could be seen as unprofessional and have a negative impact on your company’s reputation. So don’t hesitate to test before sending out your campaign! The display of your emoticons also depends on your webmails. Outlook 2003 in particular does not display the symbols. If you run a test display from the platform, you’ll be able to see that they are supported.

How do you add emoticons to your object?

To do this, you need to access your character table (at its simplest, this can be accessed via Windows search, but can also be found in: applications->accessories->character tables). Then simply go to the character or emoticon of your choice and click on select. The emoticon then appears in the “characters to copy” box. You then copy it and paste it directly into the subject line of your email on theEdiware emailing platform.

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