Ediware

Ediware

A word from the art director: Ediware's 2025 visual redesign

Square corners, tactile gradients, semantic palette, outlined icons: the art director explains the choices behind Ediware's 2025 visual redesign.

5 min read Ediware

What is emailing? Definition and complete guide

What is emailing? Definition, uses, legal framework, tools and best practices: the complete guide for a company starting or restructuring its email marketing.

25 min read Ediware

Robot clickers and false opens: the silent scourge that distorts your emailing statistics

Security robots open and click your emails before any human does. How robot clickers and false opens distort your statistics, and how to filter them out.

17 min read Ediware

B2B email marketing software: why French alternatives outperform Mailchimp

Mailchimp leads the market but its B2C positioning makes it a poor fit for B2B prospecting in France. Why French alternatives outperform it: dedicated IPs.

12 min read Ediware

Customer winback: how to turn attrition into opportunity

Winning a new customer costs five to seven times more than keeping one. How to turn attrition into opportunity with a customer winback email strategy.

8 min read Ediware

The benefits of sub-accounts and user management

Sub-accounts and user management on Ediware: separate teams, brands or clients, control access rights and keep data secure without losing the overview.

4 min read Ediware

Newsletter April 2023

Ediware newsletter, April 2023: two-factor authentication to secure your account, and the new platform features to discover.

2 min read Ediware

Partnership with Florence Consultant for emailing training courses

Ediware partners with Bruno Florence, founder of Florence Consultant and Email Academy, to offer email marketing training courses to its customers.

2 min read Ediware

Ediware awarded Privacy Protection Pact 2022 label

For the fourth year running, Ediware has been awarded the Privacy Protection Pact label: what it certifies about data protection on the platform.

1 min read