Ediware
Platform news, labels and what changes for our clients.
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A word from the art director: Ediware's 2025 visual redesign
When redesigning the interface of a B2B emailing platform used by professionals on a daily basis, it's tempting to follow trends.
5 min read EdiwareWhat is emailing? Definition and complete guide
In a nutshell Emailing refers to the grouped sending of emails to a list of recipients for commercial or marketing purposes.
25 min read EdiwareRobot clickers and false opens: the silent scourge that distorts your emailing statistics
TL;DR Clicking robots (antivirus, firewalls, spam filters) generate false clicks and opens in your email campaigns, artificially inflating your statistics.
17 min read EdiwareB2B email marketing software: why French alternatives outperform Mailchimp
In summary: Mailchimp remains the leader in email marketing software, but its B2C and newsletter positioning make it a poor choice for B2B prospecting in…
12 min read EdiwareCustomer winback: how to turn attrition into opportunity
In marketing, the talk of loyalty has been around for a long time, yet most budgets are still spent on acquisition.
8 min read EdiwareThe benefits of sub-accounts and user management
Good user and sub-account management is essential for optimizing productivity and ensuring data security in your company.
4 min read EdiwareNewsletter April 2023
Hello, Here's what's new for Ediware this month. Functionality to discover 🔑 Your data is precious.
2 min read EdiwarePartnership with Florence Consultant for emailing training courses
Ediware has partnered with Bruno Florence, an email marketing expert and founder of Florence Consultant.
2 min read EdiwareEdiware awarded Privacy Protection Pact 2022 label
For the fourth year running, Ediware has been awarded the Privacy Protection Pact label.
1 min read