B2B Email Marketing Blog: Guides, Tips and Trends

B2B email marketing

Email marketing statistics: key figures by sector

376 billion emails a day, a €36 return for every €1 spent (DMA) and a 33.9% average open rate in France: the key email marketing figures by sector.

8 min read Email marketing tips

Email open rate: the complete guide to measure and improve

Email open rate: French benchmarks by sector, the impact of Apple MPP, 7 best practices and complementary KPIs. Data from EmailScope.fr and DMA France.

12 min read B2B email marketing

Will AI replace email marketing copywriters?

AI speeds up email production, optimises subject lines and personalises at scale, but strategy, brand tone and empathy still belong to the copywriter.

8 min read Comparisons

Emailing software: complete guide to choosing the right one

Comparison of emailing software in 2026: features, deliverability, pricing and GDPR, with selection criteria and a comparative table of French solutions.

14 min read B2B email marketing

Email marketing statistics: KPIs to steer your campaigns

Privacy protections distort open rates and the CNIL is reviewing tracking pixels: the email marketing KPIs B2B marketers should follow in 2026.

9 min read Deliverability & technical

SPF, DKIM, DMARC configuration: complete guide

SPF, DKIM and DMARC prove to receiving servers that your emails are legitimate, and Google, Yahoo and Microsoft require them. The configuration guide, step.

11 min read Ediware

A word from the art director: Ediware's 2025 visual redesign

Square corners, tactile gradients, semantic palette, outlined icons: the art director explains the choices behind Ediware's 2025 visual redesign.

5 min read Email marketing tips

When to send B2B emails: the slots that really generate opens

EmailScope data from 97,000 French B2B campaigns overturn conventional wisdom: the best open rates come in the late afternoon, not on Tuesday morning.

7 min read Deliverability & technical

B2B email deliverability: the technical guide

Do your emails really reach their destination? The technical guide to B2B email deliverability: authentication, reputation, list hygiene, filtering and.

10 min read B2B email marketing

Hard bounces and soft bounces: understanding everything to protect your email campaigns

Hard bounces, soft bounces: what each one means, why they hurt your sender reputation, and how to handle them to protect your email campaigns.

8 min read B2B email marketing

AI for B2B email marketing

Is AI revolutionising email marketing? Beyond the hype, what it really changes for B2B campaigns: writing, subject lines, timing and where the human still.

9 min read B2B email marketing

Email marketing trends 2026: what's really changing for professionals?

Email marketing has been declared dead a dozen times since 2010 and still outperforms most channels. The 2026 trends that really change things for.

8 min read B2B email marketing

B2B email conversion rates: how to measure and improve them in concrete terms

B2B email conversion rates: how to define a conversion, measure it properly and improve it in concrete terms, from subject line to landing page.

17 min read Ediware

What is emailing? Definition and complete guide

What is emailing? Definition, uses, legal framework, tools and best practices: the complete guide for a company starting or restructuring its email marketing.

25 min read B2B email marketing

Email marketing glossary: 80+ essential definitions

Discover our complete B2B email marketing glossary: deliverability, DKIM, SPF, GDPR, bounce, opt-in... 80+ terms explained simply by our experts.

46 min read Ediware

Robot clickers and false opens: the silent scourge that distorts your emailing statistics

Security robots open and click your emails before any human does. How robot clickers and false opens distort your statistics, and how to filter them out.

17 min read Ediware

B2B email marketing software: why French alternatives outperform Mailchimp

Mailchimp leads the market but its B2C positioning makes it a poor fit for B2B prospecting in France. Why French alternatives outperform it: dedicated IPs.

12 min read B2B email marketing

Bilan 2025 - what has changed in email marketing this year?

2025 was the year email marketing had to reinvent itself: Google, Yahoo and Microsoft enforced authentication, and AI entered the workflow. What changed.

21 min read B2B email marketing

B2B email prospecting: 15 techniques that really generate leads

Professionals are more solicited than ever, yet email remains their preferred channel. Fifteen B2B email prospecting techniques that really generate leads.

17 min read Email marketing tips

The art of automatic relaunch

The automatic reminder is your salesperson who never sleeps. How to set up follow-up sequences that trigger at the right moment without losing opportunities.

8 min read Email marketing tips

Preparing your website for an effective landing page

A landing page is built for a single action. How to prepare your website for an effective landing page: offer, form, speed and the path from email to.

10 min read B2B email marketing

B2B SMS vs. B2C SMS: specificities and opportunities

B2B SMS is not spam in disguise: well targeted, it reaches the right person at the right time. Specificities, legal framework and opportunities versus B2C SMS.

6 min read B2B email marketing

The complete guide to B2B email marketing in 2025

Since 2007 email has been declared dead, and in 2025 it is still the most profitable channel for B2B companies. The complete guide: strategy, list, content.

23 min read Deliverability & technical

An overview of B2B prospecting tools: what should you keep?

Emails, calls, LinkedIn, databases, automation: new prospecting tools appear every week. An overview of B2B prospecting tools, and what you should really keep.

9 min read