B2B Email Marketing Blog: Guides, Tips and Trends

B2B email marketing

B2B landing page A/B testing: why the classic method fails

Classic A/B testing needs at least 100 conversions per variant to be reliable. Most B2B campaigns never reach that volume. Here is what to do instead.

6 min read Email marketing tips

The complete guide to B2B email A/B testing

B2B email A/B testing has its own rules: small lists, long cycles, narrow segments. Here is how to test properly, read results and learn from every send.

17 min read B2B email marketing

B2B marketing automation: 6 workflows that really convert

Six B2B marketing automation scenarios that produce qualified leads, from welcome series to buying-committee follow-up, with KPIs and mistakes to watch.

14 min read Deliverability & technical

Microsoft tightens its email rules in 2025: what changes for B2B senders

Since 5 May 2025, Microsoft requires SPF, DKIM and DMARC from any domain sending over 5,000 emails a day to Outlook.com, Hotmail.com and Live.com.

9 min read Comparisons

Best French emailing software 2026: a hands-on selection

Choosing French emailing software in 2026 means weighing inbox placement, GDPR data handling, support quality and the real cost per campaign.

13 min read Deliverability & technical

New Gmail/Yahoo rules 2024-2025: what B2B senders must know

Since February 2024, Google and Yahoo require SPF, DKIM, DMARC, one-click unsubscribe and a spam complaint rate under 0.3% from every bulk sender.

13 min read B2B email marketing

Email marketing statistics: key figures by sector

376 billion emails a day, a €36 return for every €1 spent (DMA) and a 33.9% average open rate in France: the key email marketing figures by sector.

8 min read Email marketing tips

Email open rate: the complete guide to measure and improve

Email open rate: French benchmarks by sector, the impact of Apple MPP, 7 best practices and complementary KPIs. Data from EmailScope.fr and DMA France.

12 min read B2B email marketing

Will AI replace email marketing copywriters?

AI speeds up email production, optimises subject lines and personalises at scale, but strategy, brand tone and empathy still belong to the copywriter.

8 min read Comparisons

Emailing software: complete guide to choosing the right one

Comparison of emailing software in 2026: features, deliverability, pricing and GDPR, with selection criteria and a comparative table of French solutions.

14 min read B2B email marketing

Email marketing statistics: KPIs to steer your campaigns

Privacy protections distort open rates and the CNIL is reviewing tracking pixels: the email marketing KPIs B2B marketers should follow in 2026.

9 min read Deliverability & technical

SPF, DKIM, DMARC configuration: complete guide

SPF, DKIM and DMARC prove to receiving servers that your emails are legitimate, and Google, Yahoo and Microsoft require them. The configuration guide, step.

11 min read Ediware

A word from the art director: Ediware's 2025 visual redesign

Square corners, tactile gradients, semantic palette, outlined icons: the art director explains the choices behind Ediware's 2025 visual redesign.

5 min read Email marketing tips

When to send B2B emails: the slots that really generate opens

EmailScope data from 97,000 French B2B campaigns overturn conventional wisdom: the best open rates come in the late afternoon, not on Tuesday morning.

7 min read Deliverability & technical

B2B email deliverability: the technical guide

Do your emails really reach their destination? The technical guide to B2B email deliverability: authentication, reputation, list hygiene, filtering and.

10 min read B2B email marketing

Hard bounces and soft bounces: understanding everything to protect your email campaigns

Hard bounces, soft bounces: what each one means, why they hurt your sender reputation, and how to handle them to protect your email campaigns.

8 min read B2B email marketing

AI for B2B email marketing

Is AI revolutionising email marketing? Beyond the hype, what it really changes for B2B campaigns: writing, subject lines, timing and where the human still.

9 min read B2B email marketing

Email marketing trends 2026: what's really changing for professionals?

Email marketing has been declared dead a dozen times since 2010 and still outperforms most channels. The 2026 trends that really change things for.

8 min read B2B email marketing

B2B email conversion rates: how to measure and improve them in concrete terms

B2B email conversion rates: how to define a conversion, measure it properly and improve it in concrete terms, from subject line to landing page.

17 min read Ediware

What is emailing? Definition and complete guide

What is emailing? Definition, uses, legal framework, tools and best practices: the complete guide for a company starting or restructuring its email marketing.

24 min read B2B email marketing

Email marketing glossary: 80+ essential definitions

Discover our complete B2B email marketing glossary: deliverability, DKIM, SPF, GDPR, bounce, opt-in... 80+ terms explained simply by our experts.

46 min read Ediware

Robot clickers and false opens: the silent scourge that distorts your emailing statistics

Security robots open and click your emails before any human does. How robot clickers and false opens distort your statistics, and how to filter them out.

17 min read Ediware

B2B email marketing software: why French alternatives outperform Mailchimp

Mailchimp leads the market but its B2C positioning makes it a poor fit for B2B prospecting in France. Why French alternatives outperform it: dedicated IPs.

12 min read B2B email marketing

Bilan 2025 - what has changed in email marketing this year?

2025 was the year email marketing had to reinvent itself: Google, Yahoo and Microsoft enforced authentication, and AI entered the workflow. What changed.

21 min read