B2B Email Marketing Blog: Guides, Tips and Trends

B2B email marketing

B2B email prospecting: 15 techniques that really generate leads

Professionals are more solicited than ever, yet email remains their preferred channel. Fifteen B2B email prospecting techniques that really generate leads.

17 min read Email marketing tips

The art of automatic relaunch

The automatic reminder is your salesperson who never sleeps. How to set up follow-up sequences that trigger at the right moment without losing opportunities.

8 min read Email marketing tips

Preparing your website for an effective landing page

A landing page is built for a single action. How to prepare your website for an effective landing page: offer, form, speed and the path from email to.

10 min read B2B email marketing

B2B SMS vs. B2C SMS: specificities and opportunities

B2B SMS is not spam in disguise: well targeted, it reaches the right person at the right time. Specificities, legal framework and opportunities versus B2C SMS.

6 min read B2B email marketing

The complete guide to B2B email marketing in 2025

Since 2007 email has been declared dead, and in 2025 it is still the most profitable channel for B2B companies. The complete guide: strategy, list, content.

23 min read Deliverability & technical

An overview of B2B prospecting tools: what should you keep?

Emails, calls, LinkedIn, databases, automation: new prospecting tools appear every week. An overview of B2B prospecting tools, and what you should really keep.

9 min read Email marketing tips

How can you combine email and SMS to effectively relaunch your prospects?

Emails drowned in the mass, inert prospects: how to combine email and SMS in a follow-up sequence that actually gets a reply.

7 min read B2B email marketing

Business KPIs that really count in B2B

Not everything measurable matters. The business KPIs that really count in B2B email marketing, how to read them and how to turn them into decisions.

10 min read Email marketing tips

Manage your email database legally

A poorly managed database turns your best marketing tool into a legal risk. How to collect, keep and use an email database legally, and keep it clean.

5 min read Email marketing tips

Summer sales: Don't miss out!

Summer sales are a key commercial moment. How to plan your email campaigns to make the most of them: timing, offers, segmentation and reminders.

3 min read B2B email marketing

Email marketing - writing the message body that converts

Businesses receive around 50 emails a day. How to write a message body that gets read and converts: structure, tone, length and a single call to action.

10 min read Ediware

Customer winback: how to turn attrition into opportunity

Winning a new customer costs five to seven times more than keeping one. How to turn attrition into opportunity with a customer winback email strategy.

8 min read Email marketing tips

Emailing and data protection: a simple explanation

GDPR, ePrivacy, consent, legitimate interest: emailing and data protection in Europe explained simply, with what you can and cannot do.

7 min read Email marketing tips

Email marketing: harness the potential of your clickers

Clickers are the contacts who already showed interest. How to harness their potential with targeted follow-ups, and turn a click into a conversation.

18 min read Email marketing tips

7 essential checks to keep your emails out of the garbage can

Seven essential checks before sending: authentication, list, subject, content, links, rendering and tracking, to keep your emails out of the garbage can.

10 min read Email marketing tips

Deliverability in B2B emailing: how to stay in the inbox?

Sending an email doesn't mean it lands in the inbox. Deliverability in B2B emailing: the technical factors, the content rules and the practices to stay out.

7 min read Email marketing tips

Beyond the object: why the pre-header makes all the difference

Dozens of emails pile up every day. Beyond the subject line, the pre-header is the second thing a recipient reads: why it makes all the difference, and how.

9 min read Email marketing tips

From the basket to the opening: take care of the object to stand out from the crowd

From the bin to the open: why the subject line matters more than anything else, and how to take care of it so your emails stand out from the crowd.

9 min read Email marketing tips

7 strategic e-mail marketing trends for 2025: innovate to maximize your results

Expectations are changing and yesterday's campaigns are no longer enough. Seven strategic email marketing trends for 2025 to maximise your results.

9 min read Email marketing tips

The ideal structure for an email marketing team 💌

Email marketing delivers strong ROI, but only with the right team. The ideal structure for an email marketing team: roles, skills and how they work together.

3 min read Deliverability & technical

Customer lifecycle: reducing churn effectively

Understanding the customer lifecycle and limiting churn is central to B2B marketing. How to reduce churn effectively with the right email at each stage.

4 min read Email marketing tips

Attract and convert new customers with the right emailing software

Finding new customers is a constant challenge in B2B. How the right emailing software helps you attract, engage and convert them, directly and measurably.

5 min read B2B email marketing

Our software's key assets, responsive emailing and essential features

Over 46% of emails are opened on mobile: responsive emailing is no longer optional. The key assets of the Ediware platform for campaigns that display.

6 min read B2B email marketing

Building loyalty with B-to-B email marketing

Keeping a customer costs less than winning one, and a loyal customer becomes an ambassador. How to build B2B loyalty with email marketing, campaign after.

5 min read