Refine your personalization
We won’t limit ourselves here to personalizing the recipient’s first or last name, because during the sales season, more detailed personalization can double your conversion rate.
How do I go about it?
First of all, stop for a moment to look at your emailing files. The Male/Female segmentation already allows you to offer products adapted to the gender of the surfer.
Then, depending on your sector of activity, the age of the surfer can help us refine the personalization even further.
For example, I received an e-mail for a sale, offering me “40% off clothes in size 5” because I had indicated that my child was born in 2012.
In the same vein, we can offer products based on my previous purchases (of the same brand, for example).
Think about emailing content
Think about how many products you want to present in your emailing.
Tip 1: It’s a good idea to focus on what will appeal to the greatest number of people, so look at your “best sellers” and offer them at a discount.
Tip 2: Responsive design is essential today, as you’re targeting consumers who visit your site all the time and from anywhere, and who want to be able to validate their shopping carts and finalize their purchases even on their smartphones.
Follow this link to watch a video tutorial showing how to easily design a responsive message on the MDWorks emailing platform.
Using call-to-actions
It’s the visual element that’s essential during sales, since it’s what triggers the sale.
It needs to stand out from the other elements of the newsletter, so that it stands out and catches the reader’s eye immediately with powerful words.
The challenge with the “call to action” button is to maintain consistency between this button and your site, but also to make it stand out from the rest of the newsletter, by using a large font and eye-catching colors.
Leveraging social networks
As we discussed in our conference on video email, videos are a powerful marketing weapon.
Your product in a video situation will inspire confidence and a real incentive to buy.
What’s more, a video is often shared and commented on, so you’ll gain free new leads likely to buy and share too.
Test the email campaign subject line
In the subject line, highlight the strong points of your offer (deep discounts, offers reserved for the best customers, pre-sales newsletter subscribers, free delivery, etc.).
Indispensable: Always think about how your contact will benefit from reading the subject line.
The MDWorks email marketing platform allows you to customize up to 8 different fields, making the subject line a powerful lever for increasing your click-through rates.
It’s advisable to carry out tests beforehand to determine which axis you should focus on when sending the final message.
Also beware of spam words; during sales periods, excessive punctuation or tendentious words can quickly send you to junk mail.
