Franchises, branch networks, multi-site companies: control your digital communications from creation to distribution, while preserving the autonomy of your local teams.
When your business spans several territories, marketing coordination becomes complex. Each local team develops its own campaigns, creating a dispersion of effort and a dilution of your brand image. Best practices remain isolated, creative costs multiply, and maintaining consistency becomes a real headache.
The Ediware platform solves this equation by enabling centralized management of your email and SMS campaigns, while giving each local entity the flexibility to adapt to its market.
Precisely define each user’s permissions according to role and scope. Your head office retains strategic control, while your local teams have the necessary operational autonomy.
Create your email templates and templates centrally, then share them instantly with your sub-accounts. Your best campaigns are deployed across the network in just a few clicks.
Build and manage your prospect databases centrally, then distribute them selectively according to each entity’s geographical zone or business criteria.
The Ediware platform is developed entirely in-house, enabling us to adapt existing modules to meet the specific needs of your network.
Examples of customizations already made:
Geographical restriction of contacts: automatic limitation of selection by catchment area
Corporate authentication (SSO ): unified connection with your internal systems
Validation workflows: campaign approval circuit before distribution
Consolidated reporting: multi-level dashboards (local, regional, national)
Synchronized contact lists and unified retrieval of interactions
All behavioral data (opens, clicks, unsubscribes) automatically feed back to the central level, giving you a global view of your network’s performance, while allowing each local entity to track its own metrics.
Organization into administrator accounts, sub-accounts and users facilitates the work of distributed teams, while respecting the hierarchy and responsibilities of each individual.
Define precisely what each user can do.
Create templates and share them with your sub-accounts.
Centralize your contact lists and share them selectively with your sub-accounts.
In addition, the Ediware platform is developed in-house. We can adapt certain modules to perfectly match your needs.
Some examples of custom developments:
Centralized contact lists and behavior retrieval
