Online forms: collect leads directly from your landing pages

You invest in email campaigns, but what happens after the click? If your collection form is hosted on a third-party tool, you lose fluidity, data and responsiveness. Ediware’s forms module integrates data collection directly into your emailing platform. Form creation, publication, notification of entries, data export and automatic feeding of your contact lists. All in one place.

Create your forms and landing pages with the responsive editor

A visual editor accessible without technical skills

Ediware’s editor lets you create forms integrated into responsive landing pages. You build your page directly within the platform, without any external tools. CSS customization remains accessible for those who wish to fine-tune the rendering, but is not essential for a professional result.

Three ways to create your page

You can choose between using the built-in HTML editor to start from scratch, importing an existing URL to duplicate a page from your site, or downloading a ZIP file to use an already prepared template. Each method has its advantages, depending on your technical level and time constraints.

Forms designed for conversion

It’s a real time-saver for companies using forms as part of lead magnet campaigns. Download a white paper, register for a webinar, request a demo: you create the page and the form in the same tool that sends your emails. No need to copy and paste code from a third-party site.

Fully customizable fields

Every form is different. A newsletter registration form doesn’t require the same information as a quote request form or a satisfaction survey.

Field types and predefined lists

The forms module lets you construct your fields freely: drop-down lists, checkboxes, multiline text fields, submit buttons. Predefined lists are available for common fields such as country, title or birthday, to speed up creation.

Validation and mandatory fields

You can make certain fields mandatory and activate email validation to check that the address entered is correctly formatted. The form checks for the presence of the @ character before accepting the submission, thus limiting input errors at the collection stage.

A system of dynamic variables

Each field in your form generates an HTML variable that can be reused on the confirmation page. In concrete terms, if your form contains a “first name” field, you can display “Thank you Pierre, your request has been registered” on the confirmation page. Customization is performed using simple syntax, directly in the editor.

Retrieve and exploit your data with ease

Real-time email notification

No need to log on to the platform to know that a prospect has just filled in your form. With each new entry, a notification email is automatically sent to the address of your choice. The message subject and sender can be customized, making it easy to sort notifications if you’re managing several forms in parallel.

Your sales teams are notified in real time. Prospects can be called back within minutes of their request, while their interest is still alive.

Excel export and offline download link

The data collected can be exported in Excel format in just a few clicks. And for situations where an employee needs to access the results without having an account on the platform, Ediware generates a direct download link.

Simply send this link by e-mail to the person concerned. No account creation, no tool training. On the face of it, it’s a minor detail, but in practice, it’s what really makes the data flow down to the field.

A configurable confirmation page

Dynamic content thanks to variables

After submitting the form, the visitor is redirected to a confirmation page. This page is not a simple “thank you”. It can display the data entered thanks to the variable system, propose a download or direct the visitor to a further action.

Redirection and post-submission actions

You can also redirect the visitor to a page on your site after submission. As with the form itself, three methods are available for creating this page: built-in editor, URL import or ZIP file. This is an opportunity to confirm the request in a professional way, while keeping the visitor in your conversion path.

From form to marketing scenario: integrated automation

This is the module’s strong point.

Automatic feeding of your contact lists

Your form entries can automatically feed a list of contacts in Ediware, with precise mapping between the form fields and those in your database. A visitor fills in your form, and their data is added to the contact list of your choice. No manual intervention required.

Triggering marketing automation scenarios

As Ediware’s contact lists can trigger automatic follow-up scenarios, the prospect automatically enters a path as soon as he submits the form: welcome email, nurturing sequence, programmed follow-up.

A complete chain without third-party tools

The form becomes the entry point to your conversion tunnel. No need to manually transfer data from one tool to another, no Excel files to import into another application. Collection, storage, segmentation, activation: everything is managed from the same emailing platform.

A 4-step process

Creation

build your form and landing page in the responsive editor

Publication

you get a URL to distribute in your email campaigns, on your website or your networks

Collection

entries arrive in real time, with email notification and storage in the platform

Operation

Excel export, sharing link, or automatic feed of your contact lists and scenarios

Frequently asked questions about the landing pages module

Yes, the visual editor lets you build a complete form by dragging and dropping fields and configuring their properties. No line of code is required. For more advanced users, access to CSS and HTML remains available if required.

The editor generates responsive forms that adapt to the visitor’s screen size. The landing page containing the form is also responsive. Your prospects can fill in the form from a smartphone, tablet or computer without any difference in experience.

Two options. You can export data in Excel format from the platform, or generate a download link to pass on to a colleague. This link works without an Ediware account, simplifying sharing with sales teams or partners.

This is one of the module’s strong points. Form entries feed directly into a contact list, with field mapping. This list can trigger a marketing automation scenario: welcome email, nurturing sequence or follow-up. The form becomes the entry point to your conversion tunnel.

The module features drop-down lists, checkboxes, multiline text fields and submit buttons. Predefined lists are available for common fields: country, title, birthday. Each field can be made mandatory, and email validation checks address format on entry.

The confirmation page is fully configurable. It can display the data entered by the visitor thanks to the variable system, propose a download or redirect to a URL of your choice. It can be created using the same methods as the form: integrated editor, URL import or ZIP file.

Yes, Ediware generates a direct download link for each form. Simply e-mail this link to the employee concerned. They can access the Excel file of results without having to connect to the platform or create an account.

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