Franchises, branch networks, multi-site companies: control your digital communications from creation to distribution, while preserving the autonomy of your local teams.
When your business spans several territories, marketing coordination becomes complex. Each local team develops its own campaigns, creating a dispersion of effort and a dilution of your brand image. Best practices remain isolated, creative costs multiply, and maintaining consistency becomes a real headache.
The Ediware platform solves this equation by enabling centralized management of your email and SMS campaigns, while giving each local entity the flexibility it needs to adapt to its market.
The problem also arises in terms of deliverability. When each local entity uses its own sending tool, sender reputation is fragmented. Some IP addresses end up on the grey list, while others are correctly authenticated. Head office has no visibility over the technical quality of mailings. By centralizing routing on a single infrastructure, you pool sender reputation and guarantee a consistent level of deliverability across the entire network.
Precisely define each user’s permissions according to role and scope. Your head office retains strategic control, while your local teams have the necessary operational autonomy.
Create your email templates and templates centrally, then share them instantly with your sub-accounts. Your best campaigns are deployed across the network in just a few clicks.
When a franchisee needs to send out a promotional campaign, he doesn’t start from scratch. He finds in his library the email templates validated by head office, with the graphic charter, colors and legal information already in place. All he has to do is adapt the local content, date and offer. This approach reduces production times and eliminates the risk of “off-brand” communications that can damage the brand’s image.
The templates are created in our responsive email editor, which guarantees professional rendering on all email clients, regardless of the franchisee using them.
Build and manage your prospect databases centrally, then distribute them selectively according to each entity’s geographical zone or business criteria.
In practical terms, this means that the head office can feed the contact database of each local entity without risking duplication or desynchronization. Unsubscriptions are managed centrally, in compliance with the RGPD, and each sales outlet sees only the contacts in its catchment area. This is a point that network marketing managers particularly appreciate: regulatory compliance is managed at platform level, not at individual franchisee level.
The platform can also be integrated into a B-to-B prospecting logic to supply local teams with new qualified contacts.
The Ediware platform is developed entirely in-house, enabling us to adapt existing modules to meet the specific needs of your network.
Examples of customizations already made:
Geographical restriction of contacts: automatic limitation of selection by catchment area
Corporate authentication (SSO ): unified connection with your internal systems
Validation workflows: campaign approval circuit before distribution
Consolidated reporting: multi-level dashboards (local, regional, national)
See our price list for formulas adapted to multi-site networks.
Synchronized contact lists and unified retrieval of interactions
All behavioral data (opens, clicks, unsubscribes) automatically feed back to the central level, giving you a global view of your network’s performance, while allowing each local entity to track its own metrics.
Organization into administrator accounts, sub-accounts and users facilitates the work of distributed teams, while respecting the hierarchy and responsibilities of each individual.
This data is all the more useful as it enables us to identify network-wide trends. If a type of campaign works particularly well in one region, head office can recommend it to other entities. Conversely, an abnormally high churn rate at a point of sale may signal a problem with targeting or sales pressure. The platform becomes a management tool, not just a mailing tool.
Define precisely what each user can do.
Create templates and share them with your sub-accounts.
Centralize your contact lists and share them selectively with your sub-accounts.
In addition, the Ediware platform is developed in-house. We can adapt certain modules to perfectly match your needs.
Some examples of custom developments:
The Ediware platform allows you to create a master account for the head office and sub-accounts for each local entity, franchisee or sales outlet. The head office defines the rights of each user: some can only send campaigns from approved templates, others have access to the complete editor. Contacts, templates and statistics are partitioned by entity, but remain accessible centrally for global management.
Yes, that’s one of the platform’s principles. Each franchisee has his or her own space, and can prepare and send email or SMS campaigns independently. The level of freedom is configurable: you can impose the use of templates validated by head office, or leave total creative freedom according to the marketing maturity of your local teams.
Contact lists can be managed centrally by head office, then shared selectively with each local entity. A franchisee in Lyon, for example, will only see contacts from his own catchment area, not those from the national network. Unsubscribes and updates are synchronized automatically, avoiding sending to contacts who have already unsubscribed via another network entity.
The platform has been designed for distributed organizations in the broadest sense of the term: franchise networks, groups of agencies, companies with regional subsidiaries, local authorities with several departments. The system of rights and resource sharing adapts to these different structures. Customized developments are possible to meet the specific needs of your organization, such as validation workflows or multi-level consolidated reporting.
Each sub-account has its own statistics: opening rates, click-through rates, unsubscribes, by campaign and by period. Head office accesses a consolidated view that aggregates the performance of the entire network. This makes it possible to identify the best-performing entities, pinpoint those in need of support, and measure the overall effectiveness of the network’s email and SMS strategy.
Centralized contact lists and behavior retrieval
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