API integrations and custom development
save your teams hours of work

Transform your marketing workflows with technical solutions tailored to your needs

Why choose our custom developments?

Since 2002, our technical team has been developing and maintaining the Ediware ecosystem. This in-house expertise enables us to create customized solutions that integrate seamlessly with your existing technical environment.

Our advantage: We master every aspect of our platforms and can tailor any module to your specific needs.

Our areas of technical expertise

🔗 CRM and IS integration

  • Bidirectional synchronization with your customer databases

  • Automatic transfer of behaviors (openings, clicks, unsubscriptions)

  • SSO authentication for your teams

  • Customized connectors for your business tools

📊 Advanced marketing automation

  • Workflows triggered by customer behavior

  • Dynamic segmentation based on your business criteria

  • Mass customization with your proprietary data

  • Customized consolidated multi-campaign reporting

🎯 Sector-specific solutions

  • Industry-specific modules

  • Compliance with sector-specific regulatory constraints

  • Adapting interfaces to business processes

  • Managing the technical features of your domain

📁 Complex data processing

  • Import/export files in proprietary formats

  • FTP data retrieval/retrieval

  • Database validation and enrichment

  • Customized document generation (PDF, reports)

  • Deduplication and automated cleaning

Examples of concrete achievements

For a communications agency :

  • Sharing of contact lists between sub-accounts with automatic geographical limitation

  • Unified dashboard to manage campaigns for all customers

For an industrial group :

  • Integration with their ERP to synchronize product data

  • Automatic generation of customized PDFs (certificates, order forms)

For a franchise network :

  • Centralized SSO authentication for 200+ users

  • Approval workflows before sending local campaigns

For an e-tailer :

  • Real-time connector with their e-commerce solution

  • Automatic campaigns based on purchasing behavior

Our development process

1. Technical audit (Free)

  • Analysis of your needs and technical constraints

  • Feasibility study and recommendations

  • Estimated development workload

2. Detailed design

  • Functional and technical specifications

  • Layout of interfaces if necessary

  • Validation of scope and schedule

3. Development and testing

  • Agile development with milestones

  • Testing in a dedicated environment

  • Progressive validation with your teams

4. Deployment and training

  • Secure production start-up

  • Training your users

  • Comprehensive technical documentation

  • Post-deployment support included

Why our customers trust us

In-house technical team
No subcontracting, 100% French development

Platform developed in-house
Our team masters our APIs perfectly, which optimizes development time and reduces costs

Development as a plugin
This makes your customizations compatible with future platform updates

Business knowledge
20+ years’ experience in B2B digital marketing

Total flexibility
Customized solutions, no standard product constraints

Support included
Maintenance and upgrades carried out by our teams

Comprehensive APIs
and integration with over 1,000 applications via Zapier

Technologies and standards

  • APIs: REST, SOAP, Webhooks

  • Formats: JSON, XML, CSV, Excel

  • Security: HTTPS, key authentication, IP restriction

  • Integrations: Zapier, direct CRM/ERP connections

  • Hosting: Dedicated, redundant and secure infrastructure

Transparent pricing

Technical audit: Free (duration: 48h)

Fixed TMJ: €640 excl.

Development: From 1 man-day depending on complexity

Maintenance: Included for 6 months, then optional annual fee

Each project is the subject of a personalized quotation based on precise specifications.

Ready to optimize your marketing workflows?

Our technical team is available to discuss your project and propose a suitable solution.

📞 Book a free technical audit

✉️ Describe my needs by email

💡 Advice : The more precise your specifications, the better we can propose an optimal solution and a realistic schedule.

Our commitments

Signal Spam
DMA
SNCD sustainable development
Privacy Protection Pact

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