Our AI engine reinvents campaign production: instead of acting block by block like most routers, Ediware recasts your message as a whole – subject, body, CTA, tone and structure – while preserving the responsive layout. The result: more impact, less back-and-forth, no broken style.
+30% more clicks* thanks to content aligned with the AIDA, PAS and 4P frameworks.
40% shorter set-up times: one click instead of successive micro-steps.
Brand consistency guaranteed from header to footer: fonts, colors and alignments intact.
*Panel of 10 customers in 2024.
The temptation is strong to copy and paste text from ChatGPT and inject it into your campaign. The problem is that the result loses the layout, ignores emailing best practices and then requires reformatting work that cancels out the time saved. Ediware’s IA email marketing assistant works directly in your editor. It knows the copywriting methods that work in B-to-B emailing: AIDA structure, action-oriented wording, personalization of tone according to target. The content produced is integrated into your template without breaking the design, and you don’t have to juggle between several tools. At Ediware, mail AI is an assistant integrated into your workflow, not another external tool.
In concrete terms, AI takes your draft and reformulates it sentence by sentence. It improves the structure, reinforces calls to action and adapts the tone to suit your audience. If your email is too formal for commercial communication, it makes it more direct. If the text is too long, it tightens the focus. The HTML code of your template remains intact, only the textual content is modified. Your visuals, buttons and layout remain unchanged.
When you’re short of inspiration, when the message goes out within the hour, or to change the tone (more formal, shorter, more dynamic) without altering the design.
Send your campaign in another language without leaving the editor. Styles remain the same; your images don’t move.
Theory is one thing. In practice, here’s how our customers use AI on a daily basis. The monthly newsletter is the most common example. You’ve got the substance of the message, but writing it takes time. AI emailing produces a structured version in a matter of seconds, and all that’s left to do is proofread and adjust. For sales reminders, AI adapts the tone and personalizes catchphrases according to the target segment. Marketing teams managing multilingual campaigns save several hours per mailing thanks to integrated translation, without the need for an external service provider. And for welcome emails or onboarding sequences, AI email authoring generates variants that you can test to identify the version that converts best.
| KPI | Before AI | After AI | Gain |
|---|---|---|---|
| Preparation time | 30 min | 10 min. | -65% |
| Average click-through rate | 2,8 % | 3,6 % | +30 % |
| No. of iterations | 4 versions | 1-2 versions | -50 % |
Included in all plans, at no extra charge.
Yes, from administrator settings.
No, only the texts are rewritten; your visuals remain in place.
Our AI engine analyzes the content of your draft and rewrites it in its entirety, preserving your original message. It’s more than just a spell-checker. AI reformulates your sentences to improve readability, reinforces calls to action and adapts the tone to your target audience. You stay in control: every suggestion can be modified before sending.
Your content is never stored or used to drive third-party models. Processing is done in real time, and data remains hosted in France. Ediware complies with the RGPD and our privacy commitments apply to all functionalities, AI included.
AI needs a starting point. Just enter a few lines describing your offer or message, and the engine produces a complete, structured version. In fact, this is what sets it apart from generic generation tools: it works from your business context, not from an empty prompt.
Instant translation covers all major European languages, including English, German, Spanish, Italian and Portuguese. The engine adapts formulations to the marketing context, avoiding the literal translations usually obtained with consumer tools. For B-to-B companies with an international presence, this is a considerable time-saver.
Yes, each rewrite produces an original text based on your source content. Two users submitting the same draft will get different versions. AI doesn’t recycle prefabricated templates. The result is fresh content, tailored to your communication, which you can freely adjust before sending.
Our commitments
