In France, the average number of emails received daily by each Internet user is 36.
Nearly 60% of Internet users receive more than 10 emails a day.
It is therefore important for email campaigns to stand out from the competition.
Source ContactLab
Here is a list of basic principles for a successful email campaign:
Whether your messages are designed to inform or to sell, they must meet a number of prerequisites:
- Highlight the offer in the subject line to encourage opening.
- If possible, personalize the subject line or message
- Be concise, clear and precise. Banish messages that are too long
- Hierarchize your information in the content of your message. The most important product or item will be at the top of the message.
- Set the sender name so that your contacts recognize you
- Choose targeted rather than mass communication
- Incite action now! Don’t forget that the aim of an e-mail is to get the recipient to react.
- Translate your product’s selling points into advantages and benefits for your prospect
- Don’t hesitate to use mini-websites to explain your offer
- Be careful with the HTML code you use… Keep it as pure as possible and avoid image messages. Add text.
- The message must not exceed 40 Kb.
- Test, test and test again. With e-mailing, everything can be measured immediately. Take advantage of this opportunity to test different targets, different messages or creatives, different offers, different delivery times or days. It’s by testing that you’ll optimize your returns.
- Don’t forget to make it easy to unsubscribe by including a link in the footer.
- Respect the LEN law.
