Every company needs to find new customers and communicate. The web is a great tool for this. But it’s changing faster and faster, and it’s getting harder and harder to predict what’s going to work and what’s not. Optimizing the return on investment of your marketing actions means regularly questioning yourself and testing new opportunities. Most web communication and advertising platforms and tools have a limited lifespan. Internet users quickly get used to new forms of advertising, and the results often end up falling inexorably.
But there are some fundamentals that still “work”, andemailing is one of them.
Contents of the white paper:
