Good user and sub-account management is essential for optimizing productivity and ensuring data security in your company. In this article, we’ll explore in detail the benefits of Ediware’s “sub-accounts” and “user management” modules, and how they can transform the way you work.
What is user management?
User management involves creating, managing and organizing individual logins for each member of your team. Instead of sharing common logins, each user has their own personalized access, with specific permissions based on their role. This includes the possibility of configuring access rights for particular functionalities such as campaign editing, contact access, or mailing management.
What is a sub-account?
A sub-account is a separate account, totally isolated from the main account. It has its own list of unsubscribes and hard bounces, as well as a specific credit allocation. This allocation, which is a portion of the main account’s overall credit, is managed via the interface or API. Sub-accounts can be used to compartmentalize activities and manage resources independently for different teams or customers.
I. The benefits of user management
Greater safety and control
- Personalized access: by creating personal logins for each member of your team, you can define precisely the access they need. This prevents unauthorized users from accessing sensitive information. For example, a member of the marketing team may have access to campaign tools, but not to financial data.
- Reduced security risks: not sharing logins considerably reduces the risk of security breaches. Each action can be attributed to a specific user, enabling account activity to be tracked and controlled. If a problem occurs, it’s easier to identify and correct the source. 🔒
Organizational efficiency
- Centralized administration: managing users from a master account means you can delegate responsibilities while maintaining an overview of all activities. This simplifies day-to-day management and ensures effective coordination between teams.
- Smooth multi-account access: your users can easily access multiple accounts and sub-accounts without having to log out and log back in. This improves the productivity and responsiveness of your teams, especially in environments where users need to change accounts frequently. 🏃♂️
Flexibility and customization
- Specific permissions: you can configure access rights for each user according to their roles. For example, some users may have permission to create and modify campaigns, while others may only be able to view reports. This customization ensures that every team member has the tools they need to do their job effectively.
- Administrative roles: administrators have full rights to manage the account, making it easy to manage permissions and access according to your company’s evolving needs. They can add or remove users, modify security settings and supervise all operations.
II. The benefits of sub-account management
Insulation and independence
- Sub-account partitioning: each sub-account is completely isolated from the main account. This means that unsubscribe and hard bounce lists are specific to each sub-account. This separation ensures that data remains clean and relevant for each sub-account, improving campaign efficiency.
- Separation of resources: sub-accounts receive a credit allocation which is a portion of the main account’s overall credit. This allocation can be managed via the interface or the API, offering great flexibility. Shipments made by the sub-account are deducted from the overall credit, allowing you to control and limit the resources used by each sub-account. 📊
Personalization and branding
- Customized logo and branding: you can replace the Ediware logo with your own logo in the sub-account user area. What’s more, all references to Ediware, including technical support contact details and documentation, can be hidden. This allows you to fully customize the user experience and reinforce your brand identity.
- Consistent user experience: by offering a uniform, professional user experience, you reinforce your brand identity and ensure consistent interaction with your customers. This personalization can improve customer satisfaction and loyalty. 🌟
Module management
- Custom modules: you can define which modules are accessible for each sub-account. Options include emailing, SMS, API, landing pages, contact lists, automation, segmentation and more. This flexibility allows you to tailor the available functionality to the specific needs of each sub-account.
- Default settings and customization: in the account management section > settings > default modules, you can define default rights for new sub-accounts. These settings can be adjusted for each sub-account individually, ensuring granular management of access and functionality.
Sharing and collaboration
- Resource sharing: from the main account, you can share contact lists and templates with sub-accounts. Sub-accounts can import these lists into their campaigns without modifying them. An encryption option is available, enabling sub-accounts to use contacts without being able to retrieve unencrypted emails.
- Optimized collaboration: by sharing resources in a secure, standardized way, you facilitate collaboration between different teams or customers. This ensures consistent use of shared resources, improves campaign efficiency and strengthens cohesion between teams. 🤝
All in all
Ediware’s “sub-account” and “user management” modules offer flexible, secure and personalized management of your various accounts and teams. These powerful tools enable you to optimize your organization, improve security and deliver a consistent, professional user experience.
Ready to transform your team and resource management with Ediware? Contact our technical support team for more information and assistance. Together, we’ll take your business to new heights! 🚀
