Summer sales: Don’t miss out!

Boost your sales with the Ediware platform

Summer sales are a key period for boosting sales, clearing stock and rekindling customer interest. But to maximize your results, careful preparation is essential. Ediware offers you all the tools you need to make your email campaigns a success and capture your prospects’ full attention.

Pre-sales: Anticipate the craze with an early promotion

Pre-sales are an effective strategy for attracting customers before the official launch of the sale. By sending exclusive promotions before the official start of the sales, you can create a sense of urgency while increasing prospect engagement. Here’s a suggested calendar for your sales promotion email campaigns:

Clean up your database for better deliverability

Before sending out your emails, make sure your contacts are up to date. Ediware offers you the CleanMyList module, a powerful tool for :

• Eliminate invalid addresses (NPAI)
• Delete unsubscribers and inactive contacts
• Optimize your sender reputation to improve deliverability

Effective cleaning ensures that your e-mails arrive directly in your inbox, not as spam.

Create high-performance emails with our intuitive editor

With Ediware’sdrag-and-drop editor, you can create professional, responsive emails suitable for all devices.

• Clearly display discounts and promotions
• Highlight the sale end date (urgency creates desire)
• Make sure your CTAs (Call To Action) are visible right at the start of the message.

Automate your campaigns for greater efficiency

Why limit yourself to a single mailing? With Ediware, you can automate your entire communication sequence:

• Announce the launch of sales or pre-sales.
• Follow up contacts who clicked but didn’t buy with an additional promo code. The API allows you to synchronize your customers on the platform.
• Send a last-chance reminder at the end of the sale

This allows you to maximize the impact of sales without having to send each message manually.

Analyze your performance to adjust in real time

Follow the results of your campaigns in real time with detailed statistics available on your dashboard:

• Open rate and click rate
• Recipient behavior (clicks, conversions, etc.)
• Analyze the breakdown by segment to adjust your messages according to observed performance

Adjust your campaigns on the basis of this data to continually improve your results.

Post-campaign follow-up: Capitalize on results

Once the sales are over, it’s crucial to track the impact to maximize long-term profits. Here are a few things you can do once your campaigns are over:

• Track customer returns: Make sure you manage returns smoothly and send personalized messages to thank your customers and offer them exclusive deals.
• Loyalty: Leverage data from customers acquired during sales to create loyalty campaigns tailored to their preferences and buying habits.
• Overall performance analysis: Compare your campaigns with previous sales to identify areas for improvement and the actions that generated the best results.

SMS Marketing: Follow up your customers efficiently

As a complement to email, SMS marketing can be an extremely powerful tool for increasing in-store traffic and boosting conversions. With a read rate of over 90% in just a few minutes, SMS allows you to :

• Reminders of last-minute offers or urgent promotions.
• Send geolocation notifications to attract customers to your physical stores.
• Follow up with interested customers who have not yet made a purchase.

Ediware lets you send personalized, perfectly targeted SMS messages, in sync with your email campaigns, to guarantee maximum impact.